What is the visual identity of a company?

By July 2, 2019 July 8th, 2019 visual identity

“The visual identity is the basis of the communication strategy. It is in a way the passport of the company which allows it to be visible thanks to its supports (ex: envelopes, files of press etc …). An effective visual identity attracts the attention of potential customers, but also ensures its reliability and popularity among competing brands and customers.”

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